JULI COOPER / EMBA
MARKETING LEADER
ACHIEVEMENTS
$1M+
Sourced sales opportunities in ARR with 40% MoM growth at ProdPerfect
$25M
Built pipeline at SCAYLE (Zalando)
2x
Surge in enterprise clients at Chronicled
65%
Increased customer base in first 2 quarters at Sora
65%
Grew SaaS customer base at Barna
10x
Multiplied landing page conversions at Edmit
SKILLS
Growth Marketing
Content Strategy
Demand Generation
Marketing Automation
Team Leadership
Performance Marketing
P.R.
Webinars
Conversion Optimization
Business Development
Hubspot
Google Analytics
Generative Engine Optimization (GEO)
Field Marketing
Partner Marketing
EXPERIENCE
SCAYLE
CHRONICLED
BARNA
EDMIT
SORA
SCHOOLS
EZER
CREATIVE
PRODPERFECT
GORDON-
CONWELL
BOUNDLESS
HEAD OF MARKETING, AMERICAS
SCAYLE, Hamburg, Germany
2024 - Present
- Led US market entry strategy for Zalando's B2B ecommerce platform
- Built pipeline of $25M+ in qualified opportunities
- Developed and executed integrated marketing campaigns across multiple channels
- Established brand presence in competitive enterprise software market
HEAD OF MARKETING
CHRONICLED, San Francisco, CA
2022 - Present
- Drove 100% surge in enterprise client acquisition
- Led rebranding initiative and annual report production
- Managed multi-channel demand generation programs
- Established thought leadership in blockchain/pharma space
MARKETING DIRECTOR
BARNA, Ventura, CA
2022 - 2022
- Grew SaaS customer base by 65% in first two quarters
- Implemented marketing automation and lead nurturing workflows
- Optimized conversion funnels and improved customer acquisition costs
- Led content strategy and thought leadership initiatives
HEAD OF GROWTH MARKETING
EDMIT, Boston, MA
2021 - 2021
- Achieved 10x increase in landing page conversions
- Implemented comprehensive A/B testing program
- Optimized user onboarding and activation flows
- Drove significant improvements in customer acquisition efficiency
DIRECTOR OF GROWTH MARKETING
SORA SCHOOLS, Atlanta, GA
2021 - 2021
- Increased customer base by 65% in first two quarters
- Developed and executed multi-channel acquisition strategy
- Implemented data-driven marketing operations
- Built reporting infrastructure for revenue attribution
CHIEF MARKETING OFFICER / COFOUNDER
EZER CREATIVE, Freelance
2018 - 2020
- Co-founded marketing consultancy serving B2B and nonprofit clients
- Delivered strategic marketing and brand development services
- Managed client relationships and project delivery
- Built scalable marketing frameworks for diverse industries
DIRECTOR OF DIGITAL MARKETING
PRODPERFECT, San Francisco, CA
2018 - 2020
- Sourced $1M+ in sales opportunities with 40% MoM growth
- Developed customer journey mapping and optimization strategies
- Implemented account-based marketing programs
- Built and managed digital marketing tech stack
DIGITAL COMMUNICATIONS MANAGER
GORDON-CONWELL, S. Hamilton, MA.
2017 - 2018
- Managed digital communications and content strategy
- Oversaw website redesign and optimization
- Implemented email marketing and automation programs
- Developed social media strategy and content calendar
BLOG FEATURE WRITER / REGULAR CONTRIBUTOR
BOUNDLESS, Colorado Springs, CO
2016 - 2018
- Produced regular feature articles and thought leadership content
- Contributed to editorial strategy and content planning
- Engaged with reader community and responded to feedback
- Maintained consistent publication schedule
PORTFOLIO
Explore my strategic approach to unique marketing challenges.
Conversion Optimization
Edmit
SEO Audit & Strategy
Community Credit Union
Annual Report & Brand Building
Chronicled
GTM & Content Strategy
The Retreat at Crystal Creek
Paid Media Plan for US Launch
SCAYLE
Enterprise Event & Field Activation
SCAYLE
Customer Journey Mapping
ProdPerfect
Messaging, Branding & Web Design
Brian Cooper Coaching
Budgeting, Reporting & Revenue Strategy
Sora Schools
TECH STACK
6Sense
Active Campaign
Adroll
Air.ai
Apollo
Bing Ads
BuiltWith
Canva
Capterra
ChatGPT
Claude
Clay
Customer.io
Demand Base
Domo
Drift
Facebook Ads
G2
Gemini
Google Ads
Google Analytics
Hotjar
Hubspot
Hunter.io
Instagram Ads
Intercom
Lead Feeder
Lemlist
LinkedIn Ads
Lusha
Mailchimp
Manus.ai
Meet Alfred
Metadata.io
Mixpanel
Optimal Workshop
Outreach.io
Pardot
Quora Ads
Reddit Ads
Salesforce
Salesloft
Segment
Sendgrid
Spotify Ads
Twitter Ads
UserTesting
Wappalyzer
QUOTES
"Juli excels in learning and implementing effective marketing strategies to help the organization thrive. Her ability to create reports, anticipate the trends, and adjust accordingly is nothing short of astonishing. She is a force to be reckoned with, has a sharp mind for marketing, and leaves peers (like myself) grateful to be working alongside her."
Barna
TRAINING
Executive MBA
Blockchain; Startup Entrepreneurship
Quantic School of Business and Technology, Washington, D.C. | 2022 - 2023
Additional Certifications & Training
User Onboarding 101 | APPCUES
Copywriting and Product Messaging | CXL
Certified Growth Marketer | GROWTHX
Marketing Cloud Account Engagement Specialist | SALESFORCE/PARDOT
Google Analytics 4 | CXL
Landing Page Optimization | CXL
Cold Email Academy | MAILSHAKE
Inbound | HUBSPOT
CONTACT
I'm always interested in hearing about new opportunities and collaborations. Feel free to reach out!